Lawyer Profile Pages: Accurate, Human and Easy to Keep Current

What each profile includes

• Name, role and photograph. A consistent portrait style across the firm makes the team look like a team.
• Practice focus. Two or three sentences on the work this person does, in plain terms.
• Admission and experience. The year and jurisdiction of admission, previous roles where relevant, and languages spoken.
• Accreditation and memberships. Only current ones, worded the way the accrediting body requires.
• How to contact them. Direct phone or email if the firm allows it, or a link to the general enquiry form.
• Links to practice areas. Each profile links to the practice area pages for the work that person does, and those pages link back.

For barristers' chambers, profiles also cover areas of practice at the bar, reported matters if the barrister wants them shown, and clerking contact details.

Accredited specialist wording

This is the part of a profile most likely to cause trouble. Rule 36.2 of the Australian Solicitors' Conduct Rules says a solicitor must not advertise using the words "accredited specialist" or a derivative, including post-nominals, unless they are a specialist accredited by the relevant professional association ^[1].

The Law Society of NSW adds practical points: accreditation is the achievement of an individual, not a firm; only accredited specialists who have renewed annually can promote themselves as one; the logos cannot be altered; and anyone on leave of absence must stop holding themselves out as a specialist during that time ^[2]. The Queensland Law Society's commentary makes a related design point: because accreditation attaches to the individual, accreditation logos should not sit near the practice name or beside a practitioner who is not accredited ^[3].

So on a Lawquendrix profile template:

• The accreditation line and logo appear only on the accredited lawyer's own profile
• The firm name and logo never carry accreditation badges
• An accreditation field has an expiry date, so the firm can see when renewal is due
• Words like "specialises in" are avoided for anyone without accreditation; "practises in" or "focuses on" describe the work without implying status

Our guide to accredited specialist wording covers this in more detail.

Writing profiles people read

Most profiles are lists of credentials. Clients skim those. We interview each lawyer briefly and write a short opening that says, in human terms, what kind of problems they help with and how they work with clients. Credentials follow, because they still matter.

Avoid claims a reader cannot check. "One of Brisbane's leading family lawyers" invites the question "says who?" and sits awkwardly with the requirement that advertising not be misleading ^[1]. A specific statement such as "has practised family law in Brisbane since 2011" is more useful and easier to defend.

Photography

Real photographs of your people do more for trust than any stock image. If the firm does not have consistent portraits, we can brief a local photographer on lighting, background and framing so the results match across offices and over time. New staff can be photographed to the same brief later.

Keeping profiles current

Profiles drift out of date when updating them is awkward. Our template is a structured form: name, role, photo, admission year, practice areas, accreditations with expiry dates, languages and a short biography. Anyone with editing access can add a new lawyer in a few minutes without touching layout. If you prefer, our care plan includes profile updates.

Structured data

Profiles can carry Person markup that links each lawyer to the firm's organisation record, which helps search engines connect the people to the practice. We include only facts that appear on the page.